The Studio Model: The idea of a dedicated boutique studio model is not new. It has thrived for years unique to exercise activities such as yoga, Pilates, and bootcamp, even though those activities are widely available in large gym settings. True Studio offers 3 unique studio environments under one luxurious roof.
Below are 7 keys that will differentiate the business:
Dedicated boutique: By definition, a studio with niche offerings is more focused on the quality of that service than a large gym providing dozens.
Complementary workouts: Indoor cycling is an extremely effective cardio workout and participants can complement that exercise with a strength or yoga class.
Expert instruction: High energy, charismatic instructors will be selected and trained for their ability to attract and retain class attendees.
Pricing convenience and flexibility: Contract memberships or “pay-per-class” options will be available. Pre-paid ride card fees, or monthly passes are purchased online and class credits are debited as customers attend.
Online scheduling: The studio will deploy a unique online sales and scheduling system that users can also access via mobile device. The system vastly simplifies class dynam- ics for the studio and is a major convenience for customers.
Intimacy and community: The studio atmosphere is markedly different from the feel- ing at “big box” gyms. Instructors and class attendees interact more directly and the vibe is fun, friendly and supportive. Appeals to all ages, fitness levels.
Convenience and amenities: Clients can get in and out quickly for an efficient workout. Amenities will include towels, filtered water, spa-grade shower products, hair styling tools, lockers with USB charging stations, cycling shoes, environment-friendly yoga mats, complimentary wi-fi, and expansive social area.